MaxDivani —

All the hospitality of sofas designed to amaze.

MaxDivani has been designing and manufacturing Italian sofas for over 60 years, combining tradition and innovation. Founded in 1956 in Altamura by Rocco Ferri, the company has established itself for the quality of its handcrafted sofas.

Thanks to the passion and dedication of subsequent generations of the Ferri family, MaxDivani has grown to reach an international dimension.

CLIENT

MaxDivani

AGENCY

Archè Agency

DELIVERABLE

Art Direction, 3d Rendering, Post-production

With MaxDivani, Archè explored the delicate boundary between photography and imagination.

A project where the greatest challenge was bringing 3D environments to life—spaces designed to naturally host real products, blending them harmoniously and credibly.

To reflect this identity, we created bespoke digital scenographies, precisely calibrating lights, architecture, and atmosphere.

The products—photographed on a white background—were then seamlessly integrated through post-production, finding their ideal space: environments that not only welcome them, but elevate them.

A delicate balance, where every element contributes to visual coherence.

The virtual bends in service of the real, and the final image conveys an authentic, warm, lived-in feeling.

View all Works

We’re always ready to face new challenges and work on new projects.

Work with us

Selected Works

Cesar3d, Rendering, Post-produzione

Cesar —3d, Rendering, Post-Production

Cristina Rubinetterie3d, Rendering, Post-Produzione

Cristina Rubinetterie —3d, Rendering, Post-Produzione, Fotografia

LAGO 2025Art Direction, 3d, Rendering, Post-produzione

LAGO 2025 —Art Direction, 3d, Rendering, Post-Production

BarausseArt Direction, 3d, Rendering, Post-produzione

Barausse —Art Direction, 3d, Rendering, Post-Production

DGAArt Direction, Animazione 3D, Motion Graphic

DGA —Art Direction, 3D Animation, Motion Graphic

MaxDivaniArt Direction, 3d Rendering, Post-produzione

MaxDivani —Art Direction, 3d Rendering, Post Production

Damiano LatiniArt Direction, Animazione 3D, Motion Graphic

Damiano Latini —Art Direction, 3D Animation, Motion Graphic

Innova3d, Rendering, Post-produzione

Innova —3d, Rendering, Post-Production

Fir Italia3d, Rendering, Post-Produzione

Fir Italia —3d, Rendering, Post-Produzione

BudriArt Direction, 3d, Rendering, Post-Produzione

Budri —Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Video.

Mirage CeramicheArt Direction, 3d, Rendering, Post-Produzione

Mirage Ceramiche —Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Video.

Olivieri Mobili —Art Direction, 3d, Rendering, Post-Production

Olivieri MobiliArt Direction, 3d, Rendering, Post-produzione

Alpi Rubinetterie3d, Rendering, Post-produzione

Alpi Rubinetterie —3d, Rendering, Post-Production

Natuzzi Editions3d, Rendering, Post-Produzione

Natuzzi Editions —3d, Rendering, Post-Produzione

Listone GiordanoArt Direction, 3d, Rendering, Post-Produzione

Listone Giordano —Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Video.

Contardi3d, Rendering, Post-produzione

Contardi —3d, Rendering, Post-Production

Elleci —Art Direction, 3d, Rendering, Post-Production

ElleciArt Direction, 3d, Rendering, Post-produzione

TecnoplastSito Web, Art Direction, 3D Rendering, Post Produzione

Tecnoplast —Web Site, Art Direction, 3D Rendering, Post Production

PezzaniArt Direction, 3d Rendering, Post-produzione

Pezzani —Art Direction, 3d Rendering, Post Production

Vibieffe —3d, Rendering, Post-Produzione, Fotografia

Vibieffe3d, Rendering, Post-Produzione

Pedini3d, Rendering, Post-Produzione

Pedini —3d, Rendering, Post-Produzione

LAGO MagazineArt Direction, 3d, Rendering, Post-produzione

LAGO Magazine —Art Direction, 3d, Rendering, Post-Production

Elleci lab 22 --Art Direction, 3d, Rendering, Post-Production

Elleci LAB 22Art Direction, 3d, Rendering, Post-produzione, Copywriting

Baleri Italia —Web Site, Art Direction, 3D Rendering, Post Production

Baleri ItaliaSito Web, Art Direction, 3D Rendering, Post Produzione

Clavis by TecnoArt Direction, Animazione 3D, Motion Graphic

Clavis by Tecno —Art Direction, 3D Animation, Motion Graphic

LAGO ElementsArt Direction, 3d, Rendering, Post-produzione

LAGO Elements —Art Direction, 3d, Rendering, Post-Production

ElicaArt Direction, 3d Rendering, Post-Produzione

Elica —Art Direction, 3d Rendering, Post-Production

Ceramica Bardelli3d, Rendering, Post-produzione

Ceramica Bardelli —3d, Rendering, Post-Production

DamastSito Web, Art Direction, 3D Rendering, Post Produzione

Damast —Web Site, Art Direction, 3D Rendering, Post Production

AliasArt Direction, 3d, Rendering, Post-produzione

Alias —Art Direction, 3d, Rendering, Post-production

AQUAeliteArt Direction, 3d, Rendering, Post-Produzione.

AQUAelite —Art Direction, 3d, Rendering, Post-Production.

ElleciArt Direction, 3d, Rendering, Post-produzione

Elleci —Art Direction, 3d, Rendering, Post-Production

Caesar Shapes Of ItalyArt Direction, 3d, Rendering, Post-Produzione, Graphic Design, Copywriting, Fotografia, Video

Caesar Shapes Of Italy —Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Video.

ISA PentagramArt Direction, 3d, Rendering, Post-Produzione, Graphic Design, Copywriting, Fotografia, Video

ISA Pentagram —Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Video.

NobentoScenic Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Motion Graphic, Video.

Nobento —Scenic Art Direction, 3d, Rendering, Post-Produzione, Fotografia, Motion Graphic, Video.

Archè Agency S.r.l. Via Degli Abeti 188, cap 61122 Pesaro (PU)

Telefono +393384558741 | Part. Iva 02651430411 | Numero REA PS 198845, Capitale sociale euro 40.000,00 i. v.

Archè Agency S.r.l. Sede Legale Via Nini 8, cap 61032 Fano (PU) | Sede Operativa Via Degli Abeti 188, cap 61122 Pesaro (PU) Telefono +393384558741 | Part. Iva 02651430411 | Numero REA PS 198845, Capitale sociale euro 40.000,00 i. v.